SICW as the most prominent cybersecurity conference in Asia has provided an excellent platform for government and industry to come together in collaboration to better understand these changes and their effects. Ensign InfoSecurity is therefore delighted to support SICW and be involved in the exchange of ideas to strengthen the cyber security ecosystem in Singapore. Global conversations and greater cooperation among governments, industry and various stakeholders are now more critical than ever.
We hope that the SICW will be a platform to further these conversations to bring about a strong, resilient and innovative cyberspace. About the Cyber Security Agency of Singapore. Some big-name retailers like Walmart and Best Buy still encouraged shoppers to come into the store; but consumers still expect a high-quality online experience when and if they choose to take it online.
Overall, the trend is towards online shopping. How will spending be broken down? Thanksgiving week and the days that followed also represented an implicit battle: retailers vs. When it comes to a seamless online experience, competing with Amazon is a big challenge not only during the holidays but all the time. To overcome intensified affinity and growing propensity of consumers to gravitate toward online marketplaces including Amazon and eBay or one of the dozens of other marketplaces , more retailers leveraged promotions, in-store only offers, and perks to win over shoppers.
To drive in-store traffic, Best Buy offered some of their most popular products exclusively in-store. Nearly every day during Thanksgiving week and Cyber Week, consumers spent more than they did in In the approximately two months leading up to and including!
Cyber Week, daily revenue also increased and did so quite notably on Black Friday pictured below. According to Cameron Halcomb, Customer Experience Consultant at Emarsys, the brands that had the most success during the end of November were the ones that were most creative and had that had an omnichannel presence. The brands that were unsuccessful mostly lacked effective segmentation. Holiday marketing far and away represents the most lucrative time of year for e-commerce and retail brands.
How are you making adjustments to acquire and retain more customers during this critical time of year? But Cyber Week is now over, and holiday shoppers are continuing their shopping and capitalizing on deals in the last weeks and days leading up to Christmas.
For marketers, however, the work is only just beginning. This is crucial not only for next holiday season but for marketing and beyond as a whole. At Rakuten Marketing we took a look at three different digital marketing channels — search, display and affiliate — and evaluated the data from each channel to better understand what happened during Cyber Week, what that means for marketers, and how consumers are shopping and responding to the biggest shopping event of the year.
We will be updating this blog post throughout the next few days with storylines and data from each channel, so be sure to check back regularly! Rakuten Marketing Search leveraged data collected across paid search and product listing ads inclusive of all devices to better understand user behaviors during Cyber Week.
As mobile devices continue to become the new normal for shopping — holiday or otherwise — brands looking to create a strong search strategy will need to embrace and optimize the mobile audience, being responsive to a mobile search experience to help drive results. Deals going live on many sites Wednesday evening resulted in strong conversion rates and sales lifts, similar to what was observed in the affiliate channel. This is an indication that brands may want to consider allocating more budget to Wednesday night as consumers were more than ready to shop and purchase on that night.
This suggests advertisers should invest for growing consumer demand leading up to Cyber Monday, particularly Black Friday which is fast becoming synonymous in the eyes of consumers. Not only has this expanded the volume of consumers served ads, but Rakuten Marketing is seeing conversion rates that rival traditional Shopping campaigns with less reach, presenting attractive opportunities for advertisers to enhance brand exposure as well as drive incremental sales growth.
Data presented is based across retailers running display campaigns and measured during Cyber Week High levels of consumer confidence was a key talking point entering the holiday shopping season, with CNBC citing an year high in consumer confidence in a September article.
This confidence would factor into behaviors like increased spending. Across Cyber Week, Rakuten Marketing saw year-over-year growth that echoes these high levels of consumer confidence. As consumer confidence continues to rise, brands can continue to expect customers to be continually engaged with both shopping opportunities and deals to take advantage of throughout the remainder of the holiday shopping season.
The continued mobile shopping growth in the Cyber Week shopping period indicates its importance as a strategy for brands to reach consumers who are using these devices with higher frequency. Rakuten Marketing data found the following insights:. Social channels were anticipated to play a vital role in the holiday shopping experience. Rakuten Marketing data on Cyber Week positively reflected these predictions. Social media has become a powerful tool for both customers and brands.
These platforms allow customers to discuss the products with one another in a social setting, as well as ask questions and get answers. Finally, social platforms can help brands tap new potential customers, or help customers find new brands. Device usage during Cyber Week was crucial not only to understanding consumer behavior in the affiliate channel, but also to better understand consumer preference when placing an order.
Rakuten Marketing Affiliate data evaluated device usage during Cyber Week Wednesday, November 21 to Tuesday, November 27 and identified the following trends:. Observation of this data on a day-by-day breakdown shares more key insights — and explanations — into consumer preferences.
The holidays seem to come earlier every year, but this Cyber Week saw a push into the Wednesday evening before Thanksgiving day — and the results were phenomenal. Several brands began offering Black Friday deals and savings exclusively online starting Wednesday evening EST , promoting that these deals will be the same as on Friday but available digitally before the stores. Shoppers jumped at the opportunity to shop with these brands, and this effort more than doubled in year-over-year click growth, according to Rakuten Marketing Affiliate data.
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