Whybin tbwa sydney

The agency has for years been referred to as 'Whybins' with the global TBWA brand taking a back seat in favour of the locally recognised brand. I've no doubt that in the not-too-distant future the agency will revert to global form and become 'TBWA,' but it would seem strange to overhaul the agency's name in a period where the CEO is on vacation, and to do it so unceremoniously.

It's particularly pertinent since there has been ongoing speculation over the future name of the agency following Scott Whybin's departure. Scott Whybin, understandably, is very protective of his name and the legacy that it has afforded the agency brand.

He's all set to launch a new venture at some point in the future — and it wouldn't be beyond the realms of imagination that he'd want to use his name for that venture too. UPDATE: After publishing this piece, and having been assured it was all a mix up — it's transpired that the agency spokesperson might have been mistaken herself. The agency has in fact axed the Whybin name after 21 years, if some reports are to be believed.

Although at this point the agency and the PR agency seem unable to confirm what it is actaully called. The case of the missing Whybin - founder's name axed.

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