East Tennessee Historical Society. The beginnings The exact date of the first concoction known as Mountain Dew is a little fuzzy, but historians say it debuted between and , which was the year the trademark was filed with the U.
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Sign up to get the latest videos, stories and merchandise. Your email address This little trip into flavortown showed Mtn Dew it has more reach than it thought and it decided to go for the bros. The gamer bros, that is.
How did they reel them in? Gamers are up gaming until all hours of the night, meaning they need energy. They could get that energy from coffee, but making coffee over and over again is tedious, and grabbing caffeine-packed Mtn Dew from the fridge is easy.
Plus that bright green color is so much more appealing than boring old brown, so Mtn Dew broke away from the sports world and locked in on gamers everywhere. The company started doing promos that tie to game releases, got professional gamers to endorse the drink, and started slinging new flavors with gamer-inspired names like Voltage, White Out, Sweet Lightning, and Frost Bite.
The two companies joined forces once more in , this time for something a little more sensible, but also kind of questionable: Mtn Dew-flavored Doritos. It may have taken time, but Mtn Dew is now one of the most popular sodas in the world. That just goes to show you a little persistence, and a lot of trial and error really takes you places. Skip to main content News. Don't take our word for it -- find her on Twitter nyltiaccc. Make Fun. Thrillist Serves. Part of what gives Mountain Dew its tangy flavor is the addition of concentrated orange juice.
According to MEL Magazine , concentrated OJ has been filtered to remove all the water, resulting in a juice that's seven times more concentrated than the original. They don't use enough to provide any meaningful vitamin C to your diet, but it's enough to add a wallop of flavor. The other interesting ingredient is BVO. BVO's purpose is to act as an emulsifier, helping to distribute the flavor evenly throughout the drink. It's a controversial ingredient because it's also a patented flame retardant for plastics, and it's been banned in Europe and Japan.
It's generally considered safe to consume, though — you'll find it in about 10 percent of sodas and in many sports drinks. When Mountain Dew was re-tooled from being a whiskey mixer to a stand-alone soda, one of the things they added was caffeine.
According to the Center for Science in the Public Interest , a ounce bottle of Mountain Dew contains 54 milligrams mg of caffeine. That might not seem like that much when compared to a ounce Starbucks coffee's mg ahem, sorry, we meant to say Tall coffee. But, when compared to Coca-Cola Classic's 34 mg and Pepsi's 38 mg, it's a big jump. Caffeine used to be a natural part of soda, back when cola drinks actually extracted their flavor from the kola nut.
That's not the case today, so drink manufacturers add caffeine as an added ingredient. In the s, the U. Manufacturers argued that caffeine was used as a "flavor enhancer," and the agency agreed to continue allowing it. All that added caffeine in Mountain Dew doesn't only keep you alert, either; studies have found that high doses of caffeine can lead to a decrease in fat mass and body weight.
Unfortunately, all that sugar probably counteracts that benefit. Mountain Dew's electric color has opened up doors for the soft drink company. They've released spin-off flavors in just about every color of the rainbow. There's the exclusive Taco Bell flavor , Mountain Dew Baja Blast, with its epic aquamarine color and lime-forward flavor. In , KFC announced their first exclusive Mountain Dew flavor, Sweet Lightning, a peach- and honey-flavored soda that was specifically created to pair well with the chain's signature fried chicken.
In addition to their exclusive restaurant deals, Mountain Dew has an incredible collection of flavors available at the grocery store. We'd love to over-caffeinate ourselves one day by trying every single flavor of Mountain Dew, but there are so many to try and we do like to sleep from time to time. Luckily, a writer at Vice did it for us.
Some of the top flavors include the vibrant orange Live Wire, dark berry Black Label, and Code Red — a copycat of the first Mountain Dew spin-off that came out in Other flavors that rank highly include the Voltage and Live Wire. Mountain Dew isn't satisfied with their suite of flavors, because they're always testing out new flavors like the Doritos-flavored Mountain Dew aptly named Dewritos that was tested at universities in You never know what they'll come up with next!
Mountain Dew has rolled out several throwback versions, including a Mountain Dew Throwback made with real sugar released in Their version — called DEWshine — didn't fare as well.
The clear soda looked very similar to the original lemon-lime version, and it was made with real sugar like the original. What made it unpopular was the criticism that it blurred the lines between alcoholic and nonalcoholic beverages. The bottles were clearly labeled as "non-alcoholic," but the TV commercials marketed the product as "available legally for the first time". The look wasn't the only controversy surrounding this release.
Dewshine is also a nickname for Mountain Dew mixed with racing fuel, a mixture that has proven deadly. The Centers for Disease Control CDC warned that racing fuel is almost entirely composed of methanol, and consuming just one tablespoon is deadly. Limited edition food items can be great, but they can also be disastrous. Buffalo Wild Wing's Mountain Dew wings are definitely a great example of a Mountain Dew flavor that just didn't work out.
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