Throughout those four years, the experience looked, from the outside, like a terrible ordeal for Clegg. He had the power and visibility to be at the forefront of any policy development, but not enough—apparently—to stick to his promises. In , a referendum to reform the voting system, another pillar of Lib Dem ideology, went awry with confusing wording and poor communication. The majority of those who voted chose to stick with the current system which, among other things, favors the large parties over smaller ones and makes coalitions less likely.
In , after big losses for the Liberal Democrats in another general election, Clegg resigned. Then, in , came the decisive blow of the Brexit referendum. Pro-Europe Cameron called the referendum with a plan to silence the Brexit camp forever. Instead, the country voted to leave, by a tiny margin. Cameron resigned. In fact, key parts of those systems are designed to do just the opposite. It looked like an existential crisis for the party. Clegg was one of them, having held on to the constituency of Sheffield Hallam, a largely middle-class corner of the city that nudges the Peak District.
After the US election and the arrival in the White House of Donald Trump, the company was the focus of huge questions about misinformation, polarisation and online political meddling perpetrated by Russia. In the spring of , Facebook was hit by a scandal surrounding the political consulting firm Cambridge Analytica , which had harvested millions of Facebook profiles of US voters. At around the same time, outrage exploded about the role apparently played by Facebook in the persecution of the Rohingya in Myanmar.
The EU was making increasingly loud noises about the power of so-called big tech — and its avoidance of taxes. For Facebook, all this noise meant it had to change its approach to the policies that governed its content, as well as its public relations.
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