Why do b2b email marketing

You can run reengagement campaigns. You can use email to move people to act on your behalf and champion your cause.

Focus on making your email marketing content more shareable to encourage your email subscribers to become brand advocates. Create emails from a customer first mentality and provide valuable content based on what will be most helpful to your audience. What are they interested in finding out about?

What problems do they need to solve or jobs do they have to do? Who do they need to convince in their company on the merits of your service, and what information do they need to do that? Share links to your knowledge base and content on your site to meet their requirements.

Creating email content that is utterly interesting, shareable, and relevant to them by using your email intelligence will provide an even higher ROI when your audience carries your name on to others.

Email marketing moves your leads from a lukewarm opt-in to a boiling hot lead. Email is so effective because you can use it to gather so much information about your prospects along the way.

If a lead has opened every email and clicked through to your site multiple times, including your services or pricing page, it may be the perfect opportunity to ask what you can do for them personally before they seek services from a competitor.

Email also allows you to make clients aware of your other products and services, creating opportunities to broaden the relationship and upsell based on your knowledge of their browsing habits. Abandoned cart follow-ups and related product recommendations can also prompt a purchase, for example, if you sell reports or courses. Email marketing is all about building a cohesive and engaged dialogue with with your audience. Ask your subscribers what they want to receive from you.

You can also provide granular opt outs that allow your audience to stop receiving specific emails. This ensures that only engaged subscribers who are interested receive your campaigns.

Email is ideally two-way. Some email platforms make it hard to allow people to reply to a real person. The marketing automation platform that we use sends email messages that comes from a genuine business email account that people can reply to and can, optionally, send email from the relationship manager for each customer.

This is a better approach to keeping people on your list than all or nothing. The beauty of an automation platform is you can see when people engage so you can give them the option to opt out when their engagement is low. For example, a lead might be interested in receiving your newsletter and blog post reminders, but not in promotional launches. How do we make the best decisions for our businesses? Gut feelings? Email marketing is a powerful tool for any B2B business, when set up correctly and used to nurture leads it can generate some of the highest ROI of any marketing channel so if you've not got an email marketing strategy in place already, now is the time to do it.

Michael is the content strategist at Atomic Reach , a content intelligence platform used by marketers to generate more leads from their text-based content. He is on a mission to empower marketers with actionable data so they can make more informed decisions about their content strategy. Guest Post. Explore Topics Expand your knowledge. Curated Content Your time is valuable.

G2 Community Guest Contributor Network. Sales Tech All Topics. Subscribe and never miss a post. G2 Community Interested in engaging with the team at G2? So, is email marketing just as important for B2B companies? The answer is yes. B2B buying cycles are longer than B2C buying cycles Unlike B2C relationships, where you try to get customers to make decisions based on emotion, B2B sales are based on logic.

Michael Bibla Michael is the content strategist at Atomic Reach , a content intelligence platform used by marketers to generate more leads from their text-based content. Recommended Articles. The key strategy to have an effective lead nurturing process is to take your potential prospects through a unique journey of all the three stages, namely, awareness, consideration, and decision making.

The best way to nurture your leads is to run a series of email drip campaigns according to these stages. In the awareness stage, you need to make them aware of your brand, thereby, you should send them educational content. For instance, you can send them educational videos, blog posts, infographics, or more. In the consideration stage, the prospects have identified different sets of problems they are facing.

They want to know the possible course of action. In the decision stage, encourage your prospects or nudge them towards your final goal. This is the stage where you need to send your product demos, free trials, discount offers, and well-planned pricing tiers. The tone and the actual content in B2B emails differ from a B2C email but you still need to provide value to your prospects and keep them engaged. An effective B2B email marketing campaign should focus on positioning its brand as a thought-leader in the industry.

Your emails must provide information and make the prospects realize their pain points. You bear heavy costs to bring in your visitors to this stage of your B2B sales funnel, therefore, you need to make sure you never miss any opportunity to fulfill your sales target.

For instance, try different subject lines or change the content resources in the different sets of emails. This part has a lot of checkpoints. First is the chances of your email to land in the spam folder.

It happens to a lot of marketers, thereby, decreasing the opportunities to close a deal. Your emails pass a variety of spam authentication tests and filters.

For instance:. Also, make sure your email content, images, and subject lines are well-optimized are not misleading the prospects or redirecting to malicious sites. As it helps you identify your pain points, and stretches your vision on areas of improvement.

Your B2B email subject line might be the blocker in front of your next sales opportunity. A subject line can block a prospect from opening a sales email. Increase your email open rates by personalizing your B2B email subject lines. Applying the tips above can scale up your B2B email marketing performance, and we all know what it means. More sales. Crafting a B2B email series will generate leads for your business.

It might also improve your B2B sales performance, but it always starts with understanding your sales process. Make sure to save your time with automated B2B email series, and personalize the content of your emails. Akram Krayem. Subscribe now. In this post. If you are in the B2B field, you might have experienced dealing with long buying cycles.

It might take a lot of effort from you to maintain communication with your leads. You can automate personalized messaging to your leads based on their interactions. To help you understand the process, we will guide you through: What is B2B email marketing 5 tactics to build a B2B email list 3 types of B2B emails and when to use them 4 tips on how to write B2B emails 5 ways you can automate your B2B email marketing 16 of the best B2B email marketing examples 19 B2B email subject line examples Here we go!

What is B2B Email Marketing? Here are 5 tactics you can use. Offer free consultation Offering free consultation is an effective tactic to build a B2B email list with qualified leads.

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